Our Services

Let's craft a strategic plan that aligns (and protects) your business and intellectual property So You Can Focus on Building Your Brand

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Being an entrepreneur is an exciting and thrilling adventure. But, that adventure shouldn't include worrying about legal issues such as whether you have the right contracts, whether your business is set up properly, or whether your business or creative assets like your brand, books, or courses are protected. It's time to get out of the shadows and expand your legal mindset.

At every phase of your business, having a legal strategy is essential for protection.

We're here to protect your assets and guide you through the legal process using an educated, yet heart-centered approach.

Are you Ready to Take your Business to The Next Level?

Business Services

Heartsong Business Audit

A complete business audit where we will review the current legal protections you have in place and identify the strengths and weaknesses of your business. Why? When you know what you already have and what you may be missing, it is way easier to build a strategy to help protect your current assets, and create a plan for the next level of your business.

Heartsong Business Strategy Plan

We take the Heartsong Business Audit and craft a plan with you to follow. This is a six month plan for your business that also includes a Human Design reading, and a customized empowerment plan for growth, including contract templates, trademark and copyright services.


From your business name to logos to slogans, your trademarks are your brand. We offer a variety of trademark services to help build and protect your brand and its associated goodwill. The time you spend cultivating your brand deserves the attention and protection. Without protecting your brand, you could be on a slippery slope. Who wants that kind of nightmare?

Building your trademarks

Trademark Search

Get the lowdown on what marks may be out there before you start using one to avoid future headaches. Who wants to rebrand, right? Let’s help you see what marks may or may not be available for you to use with your goods or services.  

Trademark Strategy Plan

We'll craft a plan for your brand to develop and protect your trademarks

Trademark Applications

We offer three types of applications – state, basic, or comprehensive.

  • State - Just need state protection? We can help you with applications on the state level.

  • Basic - Our basic level is our most competitive price and is great for those entrepreneurs who have already conducted a search and are ready to file their application.

  • Comprehensive - Our comprehensive plan includes a trademark search, opinion letter, one hour of consultation and the USPTO fee for one class. Completely done for you!

Post Application

Substantive Office Action Responses

Filed your trademark application and have an Office Action response from the Examiner? No worries, we can help you by crafting a response to the Examiner’s arguments. These include likelihood of confusion, descriptiveness or other arguments that require extensive research.

Coexistence Agreements

Trademark Transfer Agreements

Post-Registration Filings

Enforcing Trademarks

Trademark Monitoring

One of your responsibilities as a trademark owner is to police your mark to ensure it is being used properly. We’ll take that off your hands and put to work our own algorithm to help you maintain the strength of your mark.

Trademark License Agreements

Trademark Cease and Desist Letters/ Takedown Notices

Settlement and Negotiations


Copyrights encompass all kinds of creative expressions, such as videos, photographs, literary works, and even software code! Your copyrighted works are invaluable to your company, and can be leveraged to your advantage. We collaborate with our clients to identify, safeguard, uphold, and assert their rights in various creative works. We give you the knowledge you need about copyrights so you can continue to create works with peace of mind. That's empowering!

Copyright Strategy

Copyright Strategy Plan

We'll craft a plan for your brand to develop and protect your copyrights

Copyright Applications

We can file your copyright application with the Copyright Office.

Copyright Maintenance

Copyright License Agreements

Copyright Assignment Agreements

Enforcing Copyrights

Copyright Monitoring

Copyright Cease and Desist Letters/ Takedown Notices

Settlement and Negotiations

Got More Questions?

We have answers!

Shannon Villalba intellectual property lawyer

What are different types of trademarks?

Trademarks can be names, logos, slogans, podcast names, hashtags, colors are all examples of trademarks. Trademarks serve as source identifiers for your goods and services.

What's the difference between state and federal registration?

State registrations protect trademarks within the geographic area of that state. Federal registration protects your trademarks on the national level.

What are the types of applications for federal registration?

There are two types of applications for federal registration: intent-to-use and in-use. Intent-to-use applications are for those companies who are planning on using a mark, and want to go through the process first. Once an intent-to-use application is approved, the applicant then can convert the application to an in-use application and submit a statement of use along with the specimens showing how the mark is used in commerce. In order to seek federal registration, the marks must be used in interstate commerce in association with the respective goods or services.

What is an Office Action?

An Office Action is a response from the Examining Attorney regarding the application and reasoning behind what the EA has found within the application. For example, an Office Action may require a disclaimer, clarification on classes or goods, or argue that a mark is likely to be confused with another mark. A response to an Office Action is required to continue the review of the application, or else the application will be abandoned.

What's a servicemark?

Servicemarks are words, symbols, and slogans that are used to indicate the source of services provided.

What are some things I can do to protect my intellectual property?

Some ways you can protect your IP are through contract provisions, and registering your works.

What are trade secrets and how do I protect mine?

Trade secrets can be things like business systems, know-how, or items that give your business an advantage. Trade secrets are protected through contracts and safekeeping the knowledge.

Heartsong Entrepreneur Podcast

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Why you should register your trademarks

February 06, 20243 min read

“It's definitely a beautiful thing to have a little trademark or something that sets you apart from everyone else.” - Jadakiss

Should I register my trademark or not? That's a big question that everyone asks...

I get asked this question a lot, especially considering the expense and time-consumption of registering trademarks. My reasoning is always...it depends. I need to look at the overall business and what types of trademarks they are using. Which ones are being used as source identifiers, which ones will increase the value of the business, which ones will be able to get registered either through the state or the USPTO. I also consider whether or not state or federal registration is best. I enjoy meeting with business owners to devise a strategy to register certain marks. After our initial overview, I conduct a search and analyze the potential risks to registration.

7 reasons to register your trademark

With that said, here are 7 reasons why you should register your trademarks! 💥®👍

1. Provides Your Business with Legal Protection

Registering a trademark provides legal protection against others who might try to use the same or similar mark for similar products or services. As a trademark owner, you have the right to sue anyone who tries to use your mark without your permission, and can recover damages for any losses or harm caused by unauthorized use.

2. Increases Brand Recognition

A registered trademark helps your business build brand recognition while establishing a unique identity for it, making it easier for customers to identify and remember your business's products or services, and gives them confidence in the authenticity and quality of your products or services. Brand recognition increases your bottom line - the more people can recognize your business, the more business you get!

3. Builds Your Business's Reputation and Integrity

A registered trademark can enhance your business's reputation and credibility because customers have more confidence in your products and services. Registered trademarks signal customers that your brand is legitimate, established, and committed to maintaining its reputation.

Protecting your brand through trademark registration demonstrates your commitment to maintaining brand integrity and preventing dilution or unauthorized use. This commitment helps build trust with consumers, stakeholders, and can increase your business's reputation over time.

4. Increases the Value of Your Business

Registered trademarks can create a strong intellectual property portfolio, which contributes to the overall valuation of your company, making it more attractive to investors, partners, and potential buyers. Registered trademarks indicate the serious commitment your business has to building its intellectual property portfolio for long-term use.

5. Gives Your Business a Competitive Advantage

A registered trademark can give your business a competitive advantage over others in the same industry, which can make it difficult for competitors to use similar marks, and increase your business's reputation and credibility. For example, registered marks for beers can prevent other breweries from using the same name such as Rheingeist Truth or Mad Tree Thundersnow. Everyone knows famous marks like the Starbucks logo, Nike's "Just Do It," or Tiffany's blue box.

6. You Can Leverage Your Marks Through Franchising and Licensing

A registered trademark can be licensed or franchised to other businesses or individuals, providing a valuable source of revenue for the trademark owner. You can thereby potentially expand your business's market share, resulting in financial gain and a competitive edge in the marketplace.

7. Expands Your Business's Footprint in the Marketplace

Registered trademarks facilitate market expansion by providing nationwide protection. As your business grows and expands into new markets, your registered trademark ensures consistent brand identity and protection across different regions, strengthening your reputation among diverse consumer bases.

Overall, registering your trademarks offer your business several benefits that can boost your overall reputation, value, and give you a competitive edge in the marketplace.

We have several services and packages available to help you with applying for registration of your trademarks. We're happy to assist you with this monumental decision!

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Shannon Villalba

Shannon Villalba is an experienced senior level business and intellectual property lawyer who empowers her clients to expand their legal mindset so they can be better entrepreneurs

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Cincinnati, OH 45245

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