Heartsong Business Audit
A complete business audit where we will review the current legal protections you have in place and identify the strengths and weaknesses of your business. Why? When you know what you already have and what you may be missing, it is way easier to build a strategy to help protect your current assets, and create a plan for the next level of your business.
Heartsong Business Strategy Plan
We take the Heartsong Business Audit and craft a plan with you to follow. This is a six month plan for your business that also includes a Human Design reading, and a customized empowerment plan for growth, including contract templates, trademark and copyright services.
From your business name to logos to slogans, your trademarks are your brand. We offer a variety of trademark services to help build and protect your brand and its associated goodwill. The time you spend cultivating your brand deserves the attention and protection. Without protecting your brand, you could be on a slippery slope. Who wants that kind of nightmare?
Get the lowdown on what marks may be out there before you start using one to avoid future headaches. Who wants to rebrand, right? Let’s help you see what marks may or may not be available for you to use with your goods or services.
We'll craft a plan for your brand to develop and protect your trademarks
We offer three types of applications – state, basic, or comprehensive.
State - Just need state protection? We can help you with applications on the state level.
Basic - Our basic level is our most competitive price and is great for those entrepreneurs who have already conducted a search and are ready to file their application.
Comprehensive - Our comprehensive plan includes a trademark search, opinion letter, one hour of consultation and the USPTO fee for one class. Completely done for you!
Filed your trademark application and have an Office Action response from the Examiner? No worries, we can help you by crafting a response to the Examiner’s arguments. These include likelihood of confusion, descriptiveness or other arguments that require extensive research.
One of your responsibilities as a trademark owner is to police your mark to ensure it is being used properly. We’ll take that off your hands and put to work our own algorithm to help you maintain the strength of your mark.
Copyrights encompass all kinds of creative expressions, such as videos, photographs, literary works, and even software code! Your copyrighted works are invaluable to your company, and can be leveraged to your advantage. We collaborate with our clients to identify, safeguard, uphold, and assert their rights in various creative works. We give you the knowledge you need about copyrights so you can continue to create works with peace of mind. That's empowering!
We'll craft a plan for your brand to develop and protect your copyrights
We can file your copyright application with the Copyright Office.
Trademarks can be names, logos, slogans, podcast names, hashtags, colors are all examples of trademarks. Trademarks serve as source identifiers for your goods and services.
State registrations protect trademarks within the geographic area of that state. Federal registration protects your trademarks on the national level.
There are two types of applications for federal registration: intent-to-use and in-use. Intent-to-use applications are for those companies who are planning on using a mark, and want to go through the process first. Once an intent-to-use application is approved, the applicant then can convert the application to an in-use application and submit a statement of use along with the specimens showing how the mark is used in commerce. In order to seek federal registration, the marks must be used in interstate commerce in association with the respective goods or services.
An Office Action is a response from the Examining Attorney regarding the application and reasoning behind what the EA has found within the application. For example, an Office Action may require a disclaimer, clarification on classes or goods, or argue that a mark is likely to be confused with another mark. A response to an Office Action is required to continue the review of the application, or else the application will be abandoned.
Servicemarks are words, symbols, and slogans that are used to indicate the source of services provided.
Some ways you can protect your IP are through contract provisions, and registering your works.
Trade secrets can be things like business systems, know-how, or items that give your business an advantage. Trade secrets are protected through contracts and safekeeping the knowledge.
Check out the Heartsong Entrepreneur podcast and sign up for our newsletter for legal and business tips and inspiring stories of entrepreneurs listening to their heartsong!
“It's definitely a beautiful thing to have a little trademark or something that sets you apart from everyone else.” - Jadakiss
Should I register my trademark or not? That's a big question that everyone asks...
I get asked this question a lot, especially considering the expense and time-consumption of registering trademarks. My reasoning is always...it depends. I need to look at the overall business and what types of trademarks they are using. Which ones are being used as source identifiers, which ones will increase the value of the business, which ones will be able to get registered either through the state or the USPTO. I also consider whether or not state or federal registration is best. I enjoy meeting with business owners to devise a strategy to register certain marks. After our initial overview, I conduct a search and analyze the potential risks to registration.
With that said, here are 7 reasons why you should register your trademarks! 💥®👍
Registering a trademark provides legal protection against others who might try to use the same or similar mark for similar products or services. As a trademark owner, you have the right to sue anyone who tries to use your mark without your permission, and can recover damages for any losses or harm caused by unauthorized use.
A registered trademark helps your business build brand recognition while establishing a unique identity for it, making it easier for customers to identify and remember your business's products or services, and gives them confidence in the authenticity and quality of your products or services. Brand recognition increases your bottom line - the more people can recognize your business, the more business you get!
A registered trademark can enhance your business's reputation and credibility because customers have more confidence in your products and services. Registered trademarks signal customers that your brand is legitimate, established, and committed to maintaining its reputation.
Protecting your brand through trademark registration demonstrates your commitment to maintaining brand integrity and preventing dilution or unauthorized use. This commitment helps build trust with consumers, stakeholders, and can increase your business's reputation over time.
Registered trademarks can create a strong intellectual property portfolio, which contributes to the overall valuation of your company, making it more attractive to investors, partners, and potential buyers. Registered trademarks indicate the serious commitment your business has to building its intellectual property portfolio for long-term use.
A registered trademark can give your business a competitive advantage over others in the same industry, which can make it difficult for competitors to use similar marks, and increase your business's reputation and credibility. For example, registered marks for beers can prevent other breweries from using the same name such as Rheingeist Truth or Mad Tree Thundersnow. Everyone knows famous marks like the Starbucks logo, Nike's "Just Do It," or Tiffany's blue box.
A registered trademark can be licensed or franchised to other businesses or individuals, providing a valuable source of revenue for the trademark owner. You can thereby potentially expand your business's market share, resulting in financial gain and a competitive edge in the marketplace.
Registered trademarks facilitate market expansion by providing nationwide protection. As your business grows and expands into new markets, your registered trademark ensures consistent brand identity and protection across different regions, strengthening your reputation among diverse consumer bases.
1329 E Kemper Rd. Suite 4100C
Cincinnati, OH 45245
Licensed in Ohio
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