Our Services

Let's craft a strategic plan that aligns (and protects) your business and intellectual property So You Can Focus on Building Your Brand

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Being an entrepreneur is an exciting and thrilling adventure. But, that adventure shouldn't include worrying about legal issues such as whether you have the right contracts, whether your business is set up properly, or whether your business or creative assets like your brand, books, or courses are protected. It's time to get out of the shadows and expand your legal mindset.

At every phase of your business, having a legal strategy is essential for protection.

We're here to protect your assets and guide you through the legal process using an educated, yet heart-centered approach.

Are you Ready to Take your Business to The Next Level?

Business Services

Heartsong Business Audit

A complete business audit where we will review the current legal protections you have in place and identify the strengths and weaknesses of your business. Why? When you know what you already have and what you may be missing, it is way easier to build a strategy to help protect your current assets, and create a plan for the next level of your business.

Heartsong Business Strategy Plan

We take the Heartsong Business Audit and craft a plan with you to follow. This is a six month plan for your business that also includes a Human Design reading, and a customized empowerment plan for growth, including contract templates, trademark and copyright services.


From your business name to logos to slogans, your trademarks are your brand. We offer a variety of trademark services to help build and protect your brand and its associated goodwill. The time you spend cultivating your brand deserves the attention and protection. Without protecting your brand, you could be on a slippery slope. Who wants that kind of nightmare?

Building your trademarks

Trademark Search

Get the lowdown on what marks may be out there before you start using one to avoid future headaches. Who wants to rebrand, right? Let’s help you see what marks may or may not be available for you to use with your goods or services.  

Trademark Strategy Plan

We'll craft a plan for your brand to develop and protect your trademarks

Trademark Applications

We offer three types of applications – state, basic, or comprehensive.

  • State - Just need state protection? We can help you with applications on the state level.

  • Basic - Our basic level is our most competitive price and is great for those entrepreneurs who have already conducted a search and are ready to file their application.

  • Comprehensive - Our comprehensive plan includes a trademark search, opinion letter, one hour of consultation and the USPTO fee for one class. Completely done for you!

Post Application

Substantive Office Action Responses

Filed your trademark application and have an Office Action response from the Examiner? No worries, we can help you by crafting a response to the Examiner’s arguments. These include likelihood of confusion, descriptiveness or other arguments that require extensive research.

Coexistence Agreements

Trademark Transfer Agreements

Post-Registration Filings

Enforcing Trademarks

Trademark Monitoring

One of your responsibilities as a trademark owner is to police your mark to ensure it is being used properly. We’ll take that off your hands and put to work our own algorithm to help you maintain the strength of your mark.

Trademark License Agreements

Trademark Cease and Desist Letters/ Takedown Notices

Settlement and Negotiations


Copyrights encompass all kinds of creative expressions, such as videos, photographs, literary works, and even software code! Your copyrighted works are invaluable to your company, and can be leveraged to your advantage. We collaborate with our clients to identify, safeguard, uphold, and assert their rights in various creative works. We give you the knowledge you need about copyrights so you can continue to create works with peace of mind. That's empowering!

Copyright Strategy

Copyright Strategy Plan

We'll craft a plan for your brand to develop and protect your copyrights

Copyright Applications

We can file your copyright application with the Copyright Office.

Copyright Maintenance

Copyright License Agreements

Copyright Assignment Agreements

Enforcing Copyrights

Copyright Monitoring

Copyright Cease and Desist Letters/ Takedown Notices

Settlement and Negotiations

Got More Questions?

We have answers!

Shannon Villalba intellectual property lawyer

What are different types of trademarks?

Trademarks can be names, logos, slogans, podcast names, hashtags, colors are all examples of trademarks. Trademarks serve as source identifiers for your goods and services.

What's the difference between state and federal registration?

State registrations protect trademarks within the geographic area of that state. Federal registration protects your trademarks on the national level.

What are the types of applications for federal registration?

There are two types of applications for federal registration: intent-to-use and in-use. Intent-to-use applications are for those companies who are planning on using a mark, and want to go through the process first. Once an intent-to-use application is approved, the applicant then can convert the application to an in-use application and submit a statement of use along with the specimens showing how the mark is used in commerce. In order to seek federal registration, the marks must be used in interstate commerce in association with the respective goods or services.

What is an Office Action?

An Office Action is a response from the Examining Attorney regarding the application and reasoning behind what the EA has found within the application. For example, an Office Action may require a disclaimer, clarification on classes or goods, or argue that a mark is likely to be confused with another mark. A response to an Office Action is required to continue the review of the application, or else the application will be abandoned.

What's a servicemark?

Servicemarks are words, symbols, and slogans that are used to indicate the source of services provided.

What are some things I can do to protect my intellectual property?

Some ways you can protect your IP are through contract provisions, and registering your works.

What are trade secrets and how do I protect mine?

Trade secrets can be things like business systems, know-how, or items that give your business an advantage. Trade secrets are protected through contracts and safekeeping the knowledge.

Heartsong Entrepreneur Podcast

Check out the Heartsong Entrepreneur podcast and sign up for our newsletter for legal and business tips and inspiring stories of entrepreneurs listening to their heartsong!

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All About Independent Contractors

February 05, 20243 min read

“Finding a contractor is a lot like online dating - you don't know a lot about the person before meeting them but you expect a lot out of the relationship! ” - Bryan Bauemler

Independent Contractors

Independent contractors are self-employed individuals who provide services on a contract basis. They manage their own time, projects, taxes, and can work for a variety of businesses. Independent contractors are especially helpful when you need assistance for particular projects or on a temporary basis.

All About Independent Contractors

Here's the low-down on independent contractors:

Who are independent contractors?

Independent contractors are individuals who are hired by you to do something for you but aren’t considered employees of your company. Independent contractors are responsible for their own businesses, paying their own taxes, and having their own business insurance to cover their business activities. Unlike employees, independent contractors have more flexibility in setting their own hours, choosing their projects, and working for multiple clients simultaneously.

When Should I Hire an Independent Contractor?

When we’re building our businesses, there are going to be times when we need to hire someone to help us, but we’re not necessarily going to be hiring that person full time in our business. This is when it’s a good idea to hire an independent contractor. This arrangement allows businesses to access specialized skills on a temporary basis without the commitment of hiring someone as a full-time employee. Independent contractors often work in various industries, including freelance writing, graphic design, consulting, and more.

 Some examples of independent contractor relationships are:

·      Hiring someone to design your logo

·      Hiring someone to do your bookkeeping

·      Hiring someone to design your website

·      Hiring someone as a remote part-time virtual assistant

Why should I have a contract with my independent contractor?

A contract between you and the contractor is a way to protect both of you with regards to the rights and responsibilities of each of you. By having everything written down, you bring clarity to the relationship as to what is supposed to happen and when and lessens the risk of there being disputes. Additionally, you will lessen the risk of the contractor being considered a W2 employee. The contract should explicitly state the relationship and how taxes will be paid by each respective party as well.

What type of contract do I need?

You will want to sign an Independent Contractor Agreement with the person that you hire. The Independent Contractor Agreement will have certain provisions in the contract that state things like:

·      what services they will provide

·      how and when you will pay for those services

·      how you will share confidential information

·      if you are licensing intellectual property (copyrights, trademarks)

·      how and when the relationship ends


The agreement will give you an outline of the relationship and the rights and responsibilities you both have to each other. It’s a good idea to go over the agreement with your contractor so you are both on the same page and agree to the terms of the agreement.

We can draft an independent contractor contract for you! Reach out to us for more details.

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Shannon Villalba

Shannon Villalba is an experienced senior level business and intellectual property lawyer who empowers her clients to expand their legal mindset so they can be better entrepreneurs

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