Our Privacy Policy

Updated January 6, 2024

Villalba Firm LLC (“Company,” “we,” “us,” or “our”) want you to know that we care about your privacy and how any information about you is collected, used, shared, and protected. This Privacy Policy (the “Policy”) describes how we maintain your privacy and applies to everyone using our website, [url] (the “Website”). This Policy describes the type of information we collect from you, how that information may be used, how we may disclose it, who may use our Website, and the choices you have regarding your information. This Policy is incorporated as part of our Terms and Conditions of Use (“Terms and Conditions”) that apply to your use of the Website. By using our Website, you consent to the collection, storage, sharing, and use of your information as described in this Policy. Consequently, it is important you carefully read this Policy. If you do not accept the terms of this Policy and our Terms and Conditions, do not continue using the Website. WHEN YOU ACCESS OUR WEBSITE OR SUBMIT ANY PERSONAL INFORMATION TO US BY ANY MEANS, YOUR INFORMATION WILL BE MANAGED ACCORDING TO THIS POLICY. We may update these terms periodically and will have the most updated version always listed. We may contact you regarding these updates.

Personal Information We Collect from You:

1)    Information You Provide: Any information you submit through the use of our Website or that you give us in any way (“Personal Information”). Such information includes, but is not limited to, name, email address, phone number, company name, company phone number. For example: We may collect information from you if you elect to “opt-in” to receive one of our offers in exchange for your personal information, to subscribe to our email and mailing lists, or to contact us. We may also collect information you share with us on our social media pages, comments, likes, photographs, blogs, or on any online forum currently available or made available in the future. We may also collect financial information you provide to us, including your debit or credit card number and any related billing information (“Billing Information”). We collect this information solely to process payment for the purchase of any product or service we offer that you have requested to purchase and do not retain it any longer than necessary. By submitting this information, you allow us to provide this information to our authorized third-party service providers as necessary to support and process your transactions as well as your credit card issuer/bank institution for that purpose. We may also collect other Personal Information and data when necessary.  

2) Automatic Information: We may receive and store information automatically when you use our Website through “cookies” or other similar technology. Our Website uses cookies to track your use of our Website regarding your user settings, login information, and other customized functions so our Website will remember your information each time you visit. Or   We may use “standard cookies” to determine the browser you’re using. Our cookies do not contain any personally identifying information and we do not use any other mechanism to capture data on our Website.   Data collection: Data collected in aggregated form from cookies may be used or disclosed for other reasons in such a way that does not identify an individual.   You have the choice to disable or reject our cookies, but your experience with our Website may be affected.  

3) From Your Mobile Device: Should you consent, [list out what you collect: we may collect your name, telephone number, etc. to communicate with you.  We may send SMS messages or push notifications to your mobile telephone to respond to your communications, for authentication and security purposes, etc. We may retain these messages. This data is processed and may be retained to legitimately communicate with you. You may opt out of receiving such messages at any time or disable these functions at any time. Should you do so, your experience with our Website may be affected because the Website may not recognize you as a registered user.  

4) Information from Other Sources: We may also receive information about you from other sources, such as third-party website analytic tools, which collect information about visitor traffic; log file information generated when you access or use the Website, and other metadata and in some instances, geolocation information. We may also combine that data with information we have collected.

How We Use and Share Your Information

We may use your information (including aggregate and anonymized information) in several different ways. We will always ensure there is a lawful basis for processing your Personal Information. We may use your personal information to communicate with you and provide you with your requested information regarding our Company and services/products, information regarding new features or data-related products or service offerings, and to improve your user experience with our Website.  

1)    We may monitor and analyze activity, metrics, and trends, and use your information to verify access to an account on the Website, to learn how the Website is used to understand what our users want Do you store access credentials? Do you use the information to make suggestions and provide a customized experience to your users? Do you use it to fix technical errors, update the Website, and other internal operations?  

2)    If you use third parties to assist you with functionality of website: We may employ other companies to perform functions on our behalf. These service providers may have access to personal [and business] information needed to perform their functions but are not authorized to use it for any other purposes. We do not provide any of your non-public information (such as payment information, password details, or your IP address) to third parties without your consent, unless required by law. We require all such third parties to treat your personal information in accordance with the law, and only allow them to process your personal data for specific, necessary purposes.    

3)    If you use information to improve the security of the website: We may use collected information to enhance the safety and security of the Website [and our other users]. In addition, we reserve the right to disclose information when we believe doing so is reasonably necessary to comply with the law or law enforcement, to prevent fraud or abuse, or to protect our rights.  

4)    If personal information is considered a company asset: Your information may be shared as a company asset in the event of a potential sale, merger, acquisition, or other change of ownership or control. If we transfer any of your Personal Information in such circumstances, we will ensure your Personal Information and data remain protected and that the recipient of such information will comply with and be bound by the obligations of our Policy.  

5)    We may be required to disclose Personal Information in response to lawful requests by public authorities, including disclosures necessary to meet national security or law enforcement requirements, or pursuant to judicial orders.  

How We Protect Your Information

We will use commercially reasonable efforts to effectively safeguard your Personal Information and maintain adequate security measures to protect your Personal Information from unauthorized use, dissemination, modification, or loss in accordance with state and federal laws. We will only hold your Personal Information and other data for as long as is reasonably required for the purposes for which we may lawfully use that Personal Information or data unless we need to hold your Personal Information for longer as required by law to do so.

Your Choices Regarding Your Personal Information

You have the right to opt-out of non-essential cookies, access, correct, delete, restrict, or object to use of your personal information, port your data and withdraw consents, in accordance with national and international privacy laws. We may, in our sole discretion, comply with your requests regarding access, correction, and/or deletion of personal data we store in accordance with applicable law. However, we may not be able to comply with requests to the extent that they would cause us to violate any law or infringe any other person's rights.

Notices and Modifications

We reserve the right to change the Website and the terms of this Policy at any time. The latest effective date will be highlighted at the top of the Policy. If there are any material changes to the Policy or how we will use your Personal Information, we will notify you by prominently posting a notice of such changes before they take effect or by directly sending you a notification. It is your responsibility to review any notices or modifications to this Policy.

Conditions of Use

If you choose to use the Website, your visit, use, or any dispute over privacy is subject to this Policy and our Terms and Conditions, including limitations on damages, resolution of disputes, and application of the law of the State of Ohio.

Third-Party Websites Not Covered

If you access any third-party websites via a link from our Website, you will leave the Website and will not be covered by any policies relating to our Website. We are not responsible for the content or use of your Personal Information or data by any third-party website.

Children’s Use of Our Website

Our Website is not intended for use of children under 18. We do not allow users under the age of 18 to use our Website for any reason. We do not knowingly collect, share, or store any Personal Information or other information from children under 18. If we learn we have collected or received personal information from a minor under 18, we will delete this information, and/or attempt to obtain parental consent. If you are a parent and discover that we have collected any information from a minor, please contact us at: info@villalbalawfirm.com.

International Data Transfer

We are based in the United States and provide our [services, products] using computer systems in the United States. If you are outside the United States and [you use our services or purchase our products], your information may be transferred to and processed in the United States. We do not actively participate in the outgoing transfer of information beyond the United States.

Data Protection Rights

You are entitled to data protection rights, specifically the following:

The right to access – You have the right to request from Villalba Law Firm for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request Villalba Law Firm correct any information you believe is inaccurate. You also have the right to request [Company Name] to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Villalba Law Firm erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Villalba Law Firm restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Villalba Law Firm’s processing of your personal data, under certain conditions. The right to data portability – You have the right to request that Villalba Law Firm transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: thevillalbafirm@gmail.com.

How to Contact Us

If you have any concern, please email us at thevillalbafirm@gmail.com or send a letter to 1329 E Kemper Rd. Suite 4100C, Cincinnati OH 45246

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Why you should register your trademarks

February 06, 20243 min read

“It's definitely a beautiful thing to have a little trademark or something that sets you apart from everyone else.” - Jadakiss

Should I register my trademark or not? That's a big question that everyone asks...

I get asked this question a lot, especially considering the expense and time-consumption of registering trademarks. My reasoning is always...it depends. I need to look at the overall business and what types of trademarks they are using. Which ones are being used as source identifiers, which ones will increase the value of the business, which ones will be able to get registered either through the state or the USPTO. I also consider whether or not state or federal registration is best. I enjoy meeting with business owners to devise a strategy to register certain marks. After our initial overview, I conduct a search and analyze the potential risks to registration.

7 reasons to register your trademark

With that said, here are 7 reasons why you should register your trademarks! 💥®👍

1. Provides Your Business with Legal Protection

Registering a trademark provides legal protection against others who might try to use the same or similar mark for similar products or services. As a trademark owner, you have the right to sue anyone who tries to use your mark without your permission, and can recover damages for any losses or harm caused by unauthorized use.

2. Increases Brand Recognition

A registered trademark helps your business build brand recognition while establishing a unique identity for it, making it easier for customers to identify and remember your business's products or services, and gives them confidence in the authenticity and quality of your products or services. Brand recognition increases your bottom line - the more people can recognize your business, the more business you get!

3. Builds Your Business's Reputation and Integrity

A registered trademark can enhance your business's reputation and credibility because customers have more confidence in your products and services. Registered trademarks signal customers that your brand is legitimate, established, and committed to maintaining its reputation.

Protecting your brand through trademark registration demonstrates your commitment to maintaining brand integrity and preventing dilution or unauthorized use. This commitment helps build trust with consumers, stakeholders, and can increase your business's reputation over time.

4. Increases the Value of Your Business

Registered trademarks can create a strong intellectual property portfolio, which contributes to the overall valuation of your company, making it more attractive to investors, partners, and potential buyers. Registered trademarks indicate the serious commitment your business has to building its intellectual property portfolio for long-term use.

5. Gives Your Business a Competitive Advantage

A registered trademark can give your business a competitive advantage over others in the same industry, which can make it difficult for competitors to use similar marks, and increase your business's reputation and credibility. For example, registered marks for beers can prevent other breweries from using the same name such as Rheingeist Truth or Mad Tree Thundersnow. Everyone knows famous marks like the Starbucks logo, Nike's "Just Do It," or Tiffany's blue box.

6. You Can Leverage Your Marks Through Franchising and Licensing

A registered trademark can be licensed or franchised to other businesses or individuals, providing a valuable source of revenue for the trademark owner. You can thereby potentially expand your business's market share, resulting in financial gain and a competitive edge in the marketplace.

7. Expands Your Business's Footprint in the Marketplace

Registered trademarks facilitate market expansion by providing nationwide protection. As your business grows and expands into new markets, your registered trademark ensures consistent brand identity and protection across different regions, strengthening your reputation among diverse consumer bases.

Overall, registering your trademarks offer your business several benefits that can boost your overall reputation, value, and give you a competitive edge in the marketplace.


We have several services and packages available to help you with applying for registration of your trademarks. We're happy to assist you with this monumental decision!

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Shannon Villalba

Shannon Villalba is an experienced senior level business and intellectual property lawyer who empowers her clients to expand their legal mindset so they can be better entrepreneurs

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1329 E Kemper Rd. Suite 4100C

Cincinnati, OH 45245

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serving clients virtually nationally and internationally

Licensed in Ohio

© 2024 Villalba Law Firm

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