You're Passionate About your Business.

That's why You Need Us to Protect It

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Business and legal Strategy in Entrepreneurship

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You're a visionary entrepreneur whose heartsong is guiding you to create a business that will leave an impact in the world.

Your business is a part of you and you want to see it thrive as you do.

At every phase of your business, having a legal strategy is essential for protection.

We guide you with a business and legal strategy integrated with the chakras to help you create an aligned business that makes your heart sing.

A Law Firm for Heart-Centered Entrepreneurs Like You

Heartsong Chakra Framework

Our Unique Holistic Legal Approach

We get that legal can be scary or daunting, but it's even worse when you don't understand how it can benefit you. Our proprietary framework, The Heartsong Chakra Framework™, has helped many entrepreneurs like you understand the business and legal aspects they need to help protect and build the business of their dreams. The Heartsong Chakra Framework™ is similar to a person's chakra system, but as it is applied to a business. It incorporates things such as business entity foundations, trademarks, copyrights, contracts, and other pertinent aspects of a business.

Through using The Heartsong Chakra Framework™, we can help you can create a business strategy that works for you and empower you with the knowledge you need to succeed as an entrepreneur.

Intuitive Insightful Legal

Intuitive, Insightful, Empowering You

We take into account how you and your business are interconnected. We look at things such as your Human Design profile, your learning style, and long term vision for your business in order for us to build a legal and business strategy for you and your business to follow. We give you tools to help you grow as an entrepreneur and a person, not just the legal stuff.

Feeling out of alignment with yourself can affect your business. Getting your legal done centers you.

Intellectual Property Protection

Intellectual Property Management

Oh hello Brand, we're happy to meet you!

There are so many aspects of building a brand, and we help you build it and protect it! We are passionate about helping you create and use your brand assets like trademarks, servicemarks, and trade dress that work together to help you stand out in the world. We're artists ourselves, so we get that building goodwill and recognition for your brand is important.

We work with you to determine what IP assets your business has, how to develop them, and whether or not particular marks should be registered federally or in your state. We counsel you on keeping your trade secrets confidential with contracts, negotiating and drafting license agreements, and devising a strategy as your business grows.

Protecting your business from the beginning gives you peace of mind and builds a strong brand.

Hey there! I'm Shannon, the Heartsong Lawyer.

Shannon Villalba


Using my Heartsong Chakra Framework™ I help high vibe visionary entrepreneurs by creating aligned business and legal strategies so they can make a positive impact in the world.

My clients and colleagues favorably call me the go-to-guide for visionaries seeking heart-centered legal and business counsel and I always say, "follow your Heartsong!" It is my passion to empower entrepreneurs to take themselves and their businesses to the next level, to gain the knowledge they need to succeed, and the mindset that it takes to get them there. From working with soloprenuers to multi-million dollar companies, I understand at the heart is an entrepreneur who wants connection, peace of mind, and to leave a legacy and impact in the world. I aim to help you feel encouraged, safe, and in control while we pursue your dreams. I'm a mom, multi-entrepreneur, cancer survivor and holistic practioner whose vision is to empower others to do great things!

Frequently Asked Questions

Shannon Villalba intellectual property lawyer

What also makes us unique?

We always offer transparent flat fee pricing. No dubious legal bills from us! We're also a fully virtual firm, and utilize technology to give our clients easy access to our services.

What does intellectual property (IP) encompass?

Intellectual property includes a wide range of creative and innovative assets. It covers copyrights for artistic and literary works, patents for inventions and processes, trademarks for brand identity, trade secrets for confidential business information, and more. Essentially, IP protects your intangible creations and assets.

What's the difference between a copyright and a trademark?

Copyrights protect original works of creative expressions like music, paintings, photographs, and books. Trademarks are logos, names, phrases or other things that identify the source of goods or services.

What's a common law trademark?

A common law trademark is a symbol, slogan, word(s) or name that is used in commerce to indicate the source of goods. These are unregistered marks that become trademarks out of use in a geographic area.

What's a servicemark?

Servicemarks are words, symbols, and slogans that are used to indicate the source of services provided.

How do I enforce my intellectual property rights if they're infringed upon?

Enforcing your IP rights typically involves legal action. Start by gathering evidence of the infringement, such as copies of the infringing work, dates, and communication records. You may pursue cease-and-desist letters, negotiations, or litigation if necessary to protect your rights and seek remedies.

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Check out the Heartsong Entrepreneur podcast and sign up for our newsletter for legal and business tips and inspiring stories of entrepreneurs listening to their heartsong!

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Why you should register your trademarks

February 06, 20243 min read

“It's definitely a beautiful thing to have a little trademark or something that sets you apart from everyone else.” - Jadakiss

Should I register my trademark or not? That's a big question that everyone asks...

I get asked this question a lot, especially considering the expense and time-consumption of registering trademarks. My reasoning is always...it depends. I need to look at the overall business and what types of trademarks they are using. Which ones are being used as source identifiers, which ones will increase the value of the business, which ones will be able to get registered either through the state or the USPTO. I also consider whether or not state or federal registration is best. I enjoy meeting with business owners to devise a strategy to register certain marks. After our initial overview, I conduct a search and analyze the potential risks to registration.

7 reasons to register your trademark

With that said, here are 7 reasons why you should register your trademarks! 💥®👍

1. Provides Your Business with Legal Protection

Registering a trademark provides legal protection against others who might try to use the same or similar mark for similar products or services. As a trademark owner, you have the right to sue anyone who tries to use your mark without your permission, and can recover damages for any losses or harm caused by unauthorized use.

2. Increases Brand Recognition

A registered trademark helps your business build brand recognition while establishing a unique identity for it, making it easier for customers to identify and remember your business's products or services, and gives them confidence in the authenticity and quality of your products or services. Brand recognition increases your bottom line - the more people can recognize your business, the more business you get!

3. Builds Your Business's Reputation and Integrity

A registered trademark can enhance your business's reputation and credibility because customers have more confidence in your products and services. Registered trademarks signal customers that your brand is legitimate, established, and committed to maintaining its reputation.

Protecting your brand through trademark registration demonstrates your commitment to maintaining brand integrity and preventing dilution or unauthorized use. This commitment helps build trust with consumers, stakeholders, and can increase your business's reputation over time.

4. Increases the Value of Your Business

Registered trademarks can create a strong intellectual property portfolio, which contributes to the overall valuation of your company, making it more attractive to investors, partners, and potential buyers. Registered trademarks indicate the serious commitment your business has to building its intellectual property portfolio for long-term use.

5. Gives Your Business a Competitive Advantage

A registered trademark can give your business a competitive advantage over others in the same industry, which can make it difficult for competitors to use similar marks, and increase your business's reputation and credibility. For example, registered marks for beers can prevent other breweries from using the same name such as Rheingeist Truth or Mad Tree Thundersnow. Everyone knows famous marks like the Starbucks logo, Nike's "Just Do It," or Tiffany's blue box.

6. You Can Leverage Your Marks Through Franchising and Licensing

A registered trademark can be licensed or franchised to other businesses or individuals, providing a valuable source of revenue for the trademark owner. You can thereby potentially expand your business's market share, resulting in financial gain and a competitive edge in the marketplace.

7. Expands Your Business's Footprint in the Marketplace

Registered trademarks facilitate market expansion by providing nationwide protection. As your business grows and expands into new markets, your registered trademark ensures consistent brand identity and protection across different regions, strengthening your reputation among diverse consumer bases.

Overall, registering your trademarks offer your business several benefits that can boost your overall reputation, value, and give you a competitive edge in the marketplace.


We have several services and packages available to help you with applying for registration of your trademarks. We're happy to assist you with this monumental decision!

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Shannon Villalba

Shannon Villalba is an experienced senior level business and intellectual property lawyer who empowers her clients to expand their legal mindset so they can be better entrepreneurs

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