Hi! I'm Shannon

I help connect and fill in the gaps of what is missing in your business, transforming your business into an aligned, joyful, (and protected) entity!

I'm a visionary Lawyer Who Loves Empowering Entrepreneurs

with legal knowledge

so they can focus on building their business with peace of mind.

Heartsong Chakra Framework

I'm just like you....

I've built and closed multiple businesses, and I've experienced the ups and downs of entrepreneurship. I know what it feels like to be alone, doing difficult things and not knowing exactly what I'm doing.

I know what it's like to feel frustrated with all of the bits and pieces of running a business and knowing you need to have certain things done, but just not knowing how or what to do about them.

You know that everything is connected, so why have you not connected your spiritual self with your business?

We are here to guide you to integrate the two so you can have an aligned business and life.

Quick Facts About Me

  • BFA University of Florida

  • JD, LLM (Master of Law in Intellectual Property) University of Dayton School of Law

  • 13 years of experience as a lawyer

  • 17 years of experience as an entrepreneur

  • 22 years studying holistic practices; Certified in Crystal Healing and Reiki

  • I've lived in 5 countries and speak 3 languages

  • member of Kappa Kappa Gamma, Alpha Phi Omega, and Phi Alpha Delta

Intuitive Insightful Legal

I'm not your ordinary lawyer... I blend all of my holistic knowledge with my legal knowledge to help my clients be better entrepreneurs, and to help them take their businesses to new heights. One of my signature sayings is "listen to your Heartsong!" which means, follow what your heart says for you to do, your passion, what makes your heart sing. My Heartsong is educating and empowering my clients with understanding how the legal aspects of their business can help them feel more fulfilled in their business and give them the tools they need to move their vision forward.

I'm a serial entrepreneur, mom, holistic practitioner and cancer survivor. In my previous career I was a multi-media designer and video editor in the music industry. I made cool art videos and took some awesome photos with famous people and musicians.

I live between the worlds of the logical left and the creative right and can help others merge the two to see the interconnectedness. I can help you truly embody your business and to feel both aligned and protected at the same time.

Intellectual Property Protection

Protecting Your Business Puts your business into Alignment

I'm a big fan of meditation and balancing my chakras. While sitting on a beach watching the waves, I started thinking about how a business is considered an entity. My thinking then went to, if a business is an entity, doesn't it have a chakra system? That's how the Heartsong Chakra Framework™ was born. I use this tool to explain how various legal aspects can help you build and protect your business. I want you to understand how trademarks are essential for your brand ("all about me" in the solar plexus chakra) and having ways to protect them such as registering them ("foundations" in the root chakra) and licensing them ("relationships" in the heart chakra) are interconnected.

We are here to make things simple and enjoyable by

guiding you through the HeartSong Chakra Framework™ to develop a unique-to-you business and legal strategy.

Shannon Villalba
  • The ability and Freedom to choose our own path and be authentically ourselves, full of self-confidence, self-love and self-respect.

Our Core Values

  • Deep energetic Connection with the world and people allows us to move forward quicker and is the key to true Collaboration and anchored relationships.

  • Adventure, Fun and Zest for Life comes from discovering new things and brings in a sense of wonder, allowing our imaginations to soar leading to Innovation.

  • Deep Relationships with family, friends, and colleagues are important for success. In the end, your legacy lives on with them.

  • Appreciation and Gratitude for the experiences of life. Being alive is a wonderful journey!

  • Enhancing who we are personally and professionally by going deeply within, reflecting on thoughts, and feeling into our emotions, thus transmuting into positive Strategies and increasing our Knowledge and Intelligence.

  • Bringing Beauty and Color into the world with flair and joy Intuitively gives us the ability to create beautiful things and make an impact in the world.

More Tidbits

I went to law school to help people like me and was determined to open my own firm. In 2015 I was diagnosed with small cell cervical cancer and only given a few months to live. I used a combination of holistic and western medicine to help heal me. I have been in remission since May 2016.

Boating is a huge part of my life! I grew up in Florida and am a quintessential beach girl!

Our team members are all artists and musicians!

Combined we can all play at least 7 instruments, and have about 20+ years of experience in the entertainment industry.



Steve Murphy Patent Lawyer

Steve Murphy

of counsel

Steve is a seasoned patent and business attorney, serial entrepreneur, and chemical engineer with over 30 years of experience. He is licensed in Ohio and Kentucky.

Steve is also an expert in equine matters and can be found singing on stage in various rock bands.

anna nicole mercer paralegal office manager

Anna Nicole Mercer

Paralegal/Office Manager

Anna Nicole brings over 20 years of experience to the firm. She is an expert with client services and prides herself in assisting clients in pursuing their dreams. Anna is known for her fabulous sense of humor and knowledge of broadway tunes.

Kahuna cavalier king charles spaniel Villalba Law Firm


Creative Director

Kahuna will give you the side eye if he thinks your ideas can be better. He also will give you a paw of approval when he thinks you're doing a great job!

Frisky cavalier king charles spaniel villalba law firm


Document Shredder

Frisky gives lots of cuddles and kisses, but also has a penchant for destroying everything in sight!

Heartsong Entrepreneur Podcast

Check out the Heartsong Entrepreneur podcast and sign up for our newsletter for legal and business tips and inspiring stories of entrepreneurs listening to their heartsong!

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Why you should register your trademarks

February 06, 20243 min read

“It's definitely a beautiful thing to have a little trademark or something that sets you apart from everyone else.” - Jadakiss

Should I register my trademark or not? That's a big question that everyone asks...

I get asked this question a lot, especially considering the expense and time-consumption of registering trademarks. My reasoning is always...it depends. I need to look at the overall business and what types of trademarks they are using. Which ones are being used as source identifiers, which ones will increase the value of the business, which ones will be able to get registered either through the state or the USPTO. I also consider whether or not state or federal registration is best. I enjoy meeting with business owners to devise a strategy to register certain marks. After our initial overview, I conduct a search and analyze the potential risks to registration.

7 reasons to register your trademark

With that said, here are 7 reasons why you should register your trademarks! 💥®👍

1. Provides Your Business with Legal Protection

Registering a trademark provides legal protection against others who might try to use the same or similar mark for similar products or services. As a trademark owner, you have the right to sue anyone who tries to use your mark without your permission, and can recover damages for any losses or harm caused by unauthorized use.

2. Increases Brand Recognition

A registered trademark helps your business build brand recognition while establishing a unique identity for it, making it easier for customers to identify and remember your business's products or services, and gives them confidence in the authenticity and quality of your products or services. Brand recognition increases your bottom line - the more people can recognize your business, the more business you get!

3. Builds Your Business's Reputation and Integrity

A registered trademark can enhance your business's reputation and credibility because customers have more confidence in your products and services. Registered trademarks signal customers that your brand is legitimate, established, and committed to maintaining its reputation.

Protecting your brand through trademark registration demonstrates your commitment to maintaining brand integrity and preventing dilution or unauthorized use. This commitment helps build trust with consumers, stakeholders, and can increase your business's reputation over time.

4. Increases the Value of Your Business

Registered trademarks can create a strong intellectual property portfolio, which contributes to the overall valuation of your company, making it more attractive to investors, partners, and potential buyers. Registered trademarks indicate the serious commitment your business has to building its intellectual property portfolio for long-term use.

5. Gives Your Business a Competitive Advantage

A registered trademark can give your business a competitive advantage over others in the same industry, which can make it difficult for competitors to use similar marks, and increase your business's reputation and credibility. For example, registered marks for beers can prevent other breweries from using the same name such as Rheingeist Truth or Mad Tree Thundersnow. Everyone knows famous marks like the Starbucks logo, Nike's "Just Do It," or Tiffany's blue box.

6. You Can Leverage Your Marks Through Franchising and Licensing

A registered trademark can be licensed or franchised to other businesses or individuals, providing a valuable source of revenue for the trademark owner. You can thereby potentially expand your business's market share, resulting in financial gain and a competitive edge in the marketplace.

7. Expands Your Business's Footprint in the Marketplace

Registered trademarks facilitate market expansion by providing nationwide protection. As your business grows and expands into new markets, your registered trademark ensures consistent brand identity and protection across different regions, strengthening your reputation among diverse consumer bases.

Overall, registering your trademarks offer your business several benefits that can boost your overall reputation, value, and give you a competitive edge in the marketplace.

We have several services and packages available to help you with applying for registration of your trademarks. We're happy to assist you with this monumental decision!

trademarksregistrationbenefitsvaluetrademark attorney
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Shannon Villalba

Shannon Villalba is an experienced senior level business and intellectual property lawyer who empowers her clients to expand their legal mindset so they can be better entrepreneurs

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